This is a guest blog written by Kim McLaughlin from Lyra Communications. Lyra is a social media company, that provides strategy, execution and consulting services for both consumer and professional service firms to help them retain existing clients and acquire new ones.
Emojis, exclamation marks, acronyms and kittens – the world of social media has turned the traditional rules of business writing on their heads.
Back in the day, the rules of writing were clearly defined given a company’s industry, target market and the preferences of its executives. But today those rules are blurred and there is often little difference between the kind of copy we see from a bank and an online jewelry store for teens.
Read more →