A US client in the pharmaceutical industry had a team of about 60 scientists who need to explain complex ideas, processes, and projects as they develop high-value pharmaceutical products. The scientists struggle to simplify their messages and express them in a way less technical audiences can easily understand.
Wavelength was engaged to help the scientists compose and present data to customers in a clear, engaging way. We delivered Telling Stories with Data, a 90-minute webinar, to the client’s scientists. During this is 90-minute session they learned to extract a simple story from complex data, which visuals to use in different situations, how to draw their audience’s attention to key data, and how to state their bottom-line clearly and tie everything back to their customers’ objectives.
More than 80% of participants said that the webinar met their needs and will improve their job performance. Here’s what some of them had to say about their takeaways from the session:
It was very interactive which helped solidify the points being made
Good tips and tricks for making complex ideas easily digestible.
Project team members learned more about the importance of messaging and delivering data to customers and were given tangible examples of how to make those changes.