Skip Navigation

Finding My Rhythm: Jody Bruner’s Journey from Dance to Business

By Jody Bruner

March 7, 2024

Wavelength Updates

Finding My Rhythm: Jody Bruner’s Journey from Dance to Business - headshot-of-jody-bruner-amid-graphic-linework
Finding My Rhythm: Jody Bruner’s Journey from Dance to Business - wave-lime-green-1260x540-1
Finding My Rhythm: Jody Bruner’s Journey from Dance to Business - wave-lime-green-1260x540-1

In celebration of International Women’s Day, we’re thrilled to spotlight Jody Bruner, the visionary behind Wavelength.

It took a while for me to find my calling. After one year of studying for a BFA in Dance, I switched to English Lit and completed my first university degree in 1978. After that, I had random jobs in retail and as a receptionist. I wasn’t really skilled at anything.

In the ‘80s, when I was in my early 30s married with one kid, I went back to university to complete my undergrad Dance degree and get a teaching certificate. I thought I could get a job teaching dance and English.

It was a good, practical plan, but once I was back at school, I discovered a passion for research and analysis so I decided to do an MA in Dance instead. I completed that two-year degree in three years and had two more kids. But my academic project wasn’t quite finished, so I enrolled part time in an English Lit MA. During this time, I took a job at the university tutoring students in the Writing Centre and helping them write their essays. I loved the work, but it ended when I finished my studies.

It was time to find proper employment. All my role models were self-employed. My father, my uncles in particular. I felt it was the right path for me, but what kind of business could I operate, especially with degrees in English Lit and Dance? Not the most practical education!

I knew I wasn’t going to find a job easily, and the truth was I didn’t really want one. I wanted to run my own business. But doing what?

“Open up the possibilities in your life. You only grow when you’re in your discomfort zone.”

Jody Bruner

I find my best ideas when I expose myself to something new and challenging. I always used to read the front section and the Arts section of my daily newspaper, skipping everything else. While I was searching for a business idea, I started looking at the Business section too. I found it almost impossible to understand, but I flipped through it every day anyway.

One day, I came across a study that measured the need for better communication skills. The study showed that the biggest challenge business people faced was being able to write. Aha! I could handle that since I’d spent three years tutoring students, and I knew I had the skills to help them. I spent the next year researching business writing, learning and development, and adult education. I created my first course, my first brochure, and acquired my first few clients.

I soon got too busy to do everything myself, so I found and trained contract trainers and administrative help. I loved having the flexibility of working from home, especially since I had a young family. I could work when it suited me—when the kids were at school, or asleep.

Today I’m surrounded by a team of mostly women. We work collaboratively and support each other. The work always gets done to a high level, and we understand that it’s okay to run to meet your kids at the school bus or slip out for an after-school game or concert as long as someone is covering for you and your work gets done.

Owning a business isn’t for everyone. Like all paths, it’s got pro’s and con’s. It was the right path for me, but maybe not for you. If you gravitate towards a job, I suggest finding an employer who respects your needs and trusts you to do the work.

This field is required.
Invalid email format.
Some of the fields are not filled or invalid.
Form Template
Select a Form Template
Available fields in the selected template:
Templates Library
Loading, Please wait...
The Library cannot be open, please try it again later.