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Should you be branding yourself?

By Rachel Eidan

January 17, 2018

Career Coaching, Presentation Skills, Wavelength Updates

Should you be branding yourself? - black-and-white-people-illustration
Should you be branding yourself? - wave-lime-green-1260x540-1
Should you be branding yourself? - wave-lime-green-1260x540-1

Most of us understand the benefits of branding our business-it helps build recognition, credibility, customer loyalty and a competitive edge. But what about branding yourself? What is personal branding, and why is it an increasingly important area of employee development?

Personal branding is how you define and portray yourself as a person and a business professional. Your brand expresses your interests, talents, personality, and expertise. It portrays the person you are and the person you want others to see. You want to make sure that you are using a custom SEO for your brand to hone in on the target customers that you ideally need for your business, for example, if your brand was of luxury items like furniture, then you would look into seo for luxury brands and how it can help you.

Personal branding benefits both you and your organization. A strong personal brand increases your confidence, raises your profile, and garners respect from your colleagues and customers. Since we’re inclined to trust people more than corporations, our personal brand ultimately reflects onto our organization.

Would your organization benefit from personal branding? Here are some reasons to consider training in personal branding:

Build credibility and trust

A strong personal brand can positively influence how you’re seen by your customers, colleagues and the people you lead. Credibility follows from your actions, and how you communicate and follow through. By defining your brand and then aligning your actions with it, you demonstrate that you’re credible and trustworthy. A strong brand helps you interact with your clients, colleagues and business leaders in a clear, consistent way that builds trust.

Develop self-confidence and self-esteem

A strong personal brand is built on your strengths. By taking stock of your attributes, you develop self-confidence and learn that you have something of value to offer. Furthermore, consciously maintaining a strong personal brand gives you an opportunity to build on your talents and motivates you to deliver on your promise.

Career development and succession planning

Defining your brand helps you showcase your expertise and manage your reputation. Your brand can help establish you as a leader, which opens doors to future opportunities. A clearly defined brand makes it easy for people who need you, to find you.

Improve employee engagement and productivity

A strong personal brand motivates people to take a stronger position on how they handle themselves and others, which strengthens business relationships, increases engagement, and improves productivity. People who have defined their personal brand try to behave in a way that’s consistent with their brand.

Consider offering personal branding growth opportunities in your workplace, such as our Building Your Own Brand workshop.

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