by Jody Bruner
Even if you seem to spend all day reading and writing emails, you probably only write six distinct kinds of messages. Here are some tips for helping you be more effective when writing them. Read more →
by Jody Bruner
Collective nouns are words that are singular in form but refer to a group of people, things or animals. Read more →
by Brittany Moor
In today’s digital world, more and more of our conversations are happening through a screen. Between emails, texts, instant messages and social media, we often struggle to convey tone and meaning with just our words. Read more →
by Jody Bruner
In business, we’re often offering or asking for help. But in your communications, do you offer to assist instead? Read more →
by Brittany Moor
Dear fellow millennials: are you ready to lead? Read more →
by Jody Bruner
Business readers are impatient and often scan when they read, so writers need strategies to make important information leap off the page. Read more →
by Brittany Moor
I studied science in university, and I had to write a lot. My university experience was filled with lab reports, research papers, formal and informal scientific presentations, proposals, essay questions… the list goes on. To achieve top marks, I was taught that my writing method should mimic the scientific method: present my conclusions and recommendations at the very end of my document. When I started working in the real world, I began to realize this method didn’t work as well as I thought, and I struggled to present myself as a credible professional. Read more →
by Lesley Nevills
Have you ever had to read a message several times just to understand it? We’ve all been on the receiving end of emails like that, and our impulse is to hit delete. But what if that email includes information you need, or it comes from someone you can’t ignore?
Many writers fall into the trap of writing in a vague and bureaucratic style because they think it makes them sound more formal or professional, but it confuses and challenges the reader. So, if you don’t want your readers to hit delete, use a modern written communication style that engages your reader with a friendly, conversational tone. To be effective, let your human voice come through.
Who would you prefer to work with – Writer A or Writer B? Read more →
by Leigh Geraghty
Most of us understand the benefits of branding our business-it helps build recognition, credibility, customer loyalty and a competitive edge. But what about branding yourself? What is personal branding, and why is it an increasingly important area of employee development?
Personal branding is how you define and portray yourself as a person and a business professional. Your brand expresses your interests, talents, personality, and expertise. It portrays the person you are and the person you want others to see. You want to make sure that you are using a custom SEO for your brand to hone in on the target customers that you ideally need for your business, for example, if your brand was of luxury items like furniture, then you would look into seo for luxury brands and how it can help you. Read more →