Writing Skills

5 Things to Know About Your Non-Technical Audience

presentation to non-technical audience

by Jody Bruner

Technical writers often find themselves needing to make important recommendations to clients or business readers who have little or no technical knowledge. Being able to get through to a non-technical audience is crucial because you need them to quickly make the right decisions for the right reasons. Missing the mark can derail important projects, hinder progress and erode your credibility.

The secret to communicating with your non-technical audience is having a deep understanding of their needs and prior knowledge, and using this knowledge to plan your message strategically. Knowing your audience helps you satisfy their needs without compromising the integrity of your message.

The following questions come from our Writing Technical Reports workshop’s Situational Analysis. It’s a tool for analyzing your purpose, audience and context as you create your message.

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10 Tips for New Grads: How to Succeed at Your First Job

communicating first job

by Jody Bruner

Last post we discussed how high impact writing can help land your dream job. Here, we are going to focus in on newly graduated millennials. While an astonishing 87% of new graduates see themselves as prepared to enter the workforce with the skills they gained from their education, hiring managers don’t agree. Read more

High Impact Writing and Your Job Search

high impact writing job search

by Alan De Back

Over many years as a career coach, I’ve discovered that the most qualified person does not always land the job. Even with sites like LeoList that can help you in the job search, the qualifications matter. You may have great credentials, but your lack of high impact writing skills could eliminate you from consideration.

How you present yourself in writing is critical to making the first cut. Whether writing a bio or editing your LinkedIn profile, a high impact writing style sends a message of energy, enthusiasm, and professionalism. However, despite the tips below that are awaiting you, I know that some people really do struggle with writing, and producing a well-written bio can seem like an impossible task. Those of you who can’t imagine a successful bio being produced by yourself, why not get someone else to write a great bio? Jill can write a bio for you when the challenge seems too much for yourself, with flawless writing that’ll capture the employer’s eye. For those of you who can face the writing part, but don’t know what aspects you need to put in your bio, read on.

What are the most important elements of a high impact writing style?

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How to Stay Limber While You Write

Business woman do stretch with laptop in front isolated over white background.by Lesley Nevills

If you find your muscles are tight and sore when you spend hours sitting and writing, try these tips for staying limber and releasing unwanted tension. You’ll be more creative and have an easier time writing when you can relax. Read more

How to Close Your Email Messages

by Jody Bruner

Back in the day of the letter, we were much more formal in our closings. Typically we signed off with Yours truly in formal situations, and Sincerely yours or even Cordially in less formal situations. In business today, while emails sometimes serve the same purpose as a letter, they are less formal and the traditional closes feel too dated and formal. Read more