What to Expect from Wavelength’s Communication Skills Training Courses: A Step-by-Step Client Guide

What to Expect from Wavelength’s Communication Skills Training Courses: A Step-by-Step Client Guide

“Discover what to expect from our communication skills training courses—from first consultation to lasting results. A complete guide for teams and leaders.”

Strong communication drives collaboration, leadership, and business results. When you invest in communication skills training courses, you are investing in long-term performance, productivity, and culture. But if you’ve never partnered with us before, you might be wondering: What exactly happens when I sign up for a communication skills course?

This guide walks you through the entire process—from the first conversation to long-term benefits—so you know exactly what to expect.

Before the Sale: Listening First, Then Designing the Right Solution

We don’t believe in cookie-cutter training. Every client comes to us with different goals. Some need their leaders to give more compelling presentations. Others want employees to write clearer, faster, and with greater confidence. Still others want to transform meeting culture or help customer-facing staff communicate with impact.

That’s why the first step in any of our communication skills training courses is a conversation.

• Existing clients typically reach out to their relationship manager (RM) directly.
• New clients often come to us after hearing about our programs from a colleague or finding us online.

Once connected, your RM conducts a consultative needs assessment. We ask open-ended questions to understand your team’s current challenges, your goals, and what success would look like for you. Over time, we’ve learned to listen “between the lines”—picking up not only on what you say directly, but also on the underlying challenges you may not have fully articulated. We might ask what you mean when you say you want your team to communicate “more professionally.”

From there, we work with you to identify the best-fit solution. This might be:

• A 60-minute webinar to introduce new strategies to a large audience.
• A one-day intensive course where participants learn and immediately apply new techniques.
• A multi-day program with deep practice, feedback, and reinforcement.
• One-on-one coaching for a leader who needs personalized support.

We also help you choose the best delivery method. All of our communication skills training courses can be provided:

• In-person at your office or event location
• Virtually via a secure platform such as Zoom or WebEx
• In a hybrid model that blends both formats

After we’ve discussed options, we prepare a detailed proposal. This includes recommended learning solutions, pricing, scheduling, and whether customization might add value. Once you approve, we move into project setup.

Scheduling Your Session: Attention to Detail from the Start

Once we agree on the solution, your RM enters project details into our CRM system. This step triggers a review from our sales administration team to make sure everything is complete and accurate.

At this stage, you receive a Project Agreement that summarizes the training details. Your RM also briefs the facilitator about your team’s needs, your goals, and any specific challenges we want to address. This ensures the facilitator is fully prepared to deliver an impactful course tailored to your organization.

Optional Customization: Making the Training Even More Relevant

While every training is tailored to participant needs, some clients choose a deeper level of customization. Customized communication skills training courses can add significant impact because participants see their own real-world challenges reflected in the materials.

For example, in a business writing course, we may:

• Collect sample reports, emails, or proposals from your team.
• Rewrite selected sections to demonstrate techniques like conciseness, clarity, and positive framing.
• Embed “before and after” examples directly into course materials so participants can immediately see the transformation.
• Create a case study with a suggested answer

In a presentation skills course, customization might mean:

• Crafting examples using your organization’s content.
• Designing realistic scenarios based on your leaders’ communication challenges.
• Helping participants refine actual upcoming presentations.

Customization isn’t always necessary, but when training intact teams with shared responsibilities—like auditors, client service teams, or managers—it can be especially powerful. Because it’s a one-time investment, customization also makes sense if you’re training a large number of employees.

Pre-Course Coordination: Setting Everyone Up for Success

Smooth logistics mean participants can focus on learning. About a month before your session, we reach out for details such as:

• Participant list
• Training location, room setup, and facility access (for in-person sessions)
• Point of contact on your team to help coordinate

Three weeks before the course, participants receive a pre-course package that includes:

• Digital course materials
• Pre-course survey to share their goals and challenges
• Clear instructions about what to bring (e.g., documents, presentations, meeting plans)
• Virtual classroom link if the course is virtual

These surveys are invaluable. Facilitators review responses to tailor the session even more closely to participant needs. For writing courses, learners bring their own documents to revise. For presentation training, they bring real presentation topics to work on. This approach makes the course practical, relevant, and immediately applicable.

During the Course: Where the Magic Happens

The preparation pays off once the course begins. Our facilitators know that effective communication skills training courses must be:

• Engaging – Participants are actively involved, not passively listening.
• Practical – Real-world examples and exercises ensure immediate application.
• Enjoyable – People learn better when they’re having fun.

Throughout the session, participants practice new strategies, receive feedback, and create a Personal Action Plan—a roadmap for applying what they’ve learned after the course.

Clients often tell us that participants leave not only with new skills but also with a sense of excitement. The training generates positive “hall buzz” that reflects well on you, the client who brought us in.

After the Course: Reinforcing the Learning

We believe training should lead to lasting change, not just a good day out of the office. That’s why our programs include structured follow-up.

Immediate feedback

At the end of the course, participants complete an evaluation survey. About a week later, you receive an aggregated feedback report so you can measure the impact of your investment.

Facilitator insights

Our facilitators also provide feedback on participant engagement and outcomes. They’ll let us know if there’s anything important to report back to you—such as particularly strong results or ongoing challenges.

Continued access

For four weeks after the course, participants are welcome to contact their facilitator with questions or for casual coaching. This keeps momentum going during the critical early stage of habit formation.

Learning Booster program

Clients can also opt into our Learning Booster Program, which provides six microlearning emails over eight weeks. Each email focuses on a single strategy with a quick practice activity. Participants tell us these reminders are invaluable in helping them integrate new habits. The final email asks participants if and how their skills have improved over time, and we provide you with a final report.

Long-Term Benefits: More Than Just a Training Event

When you invest in communication skills training courses, you’re not just buying a workshop—you’re giving your team lasting tools to communicate with clarity and confidence.

Participants receive course manuals—over 100 pages in length—that are designed to be ongoing resources. These include best practices, examples, checklists, and self-directed exercises. We hear that many participants keep them on their desks and refer to them years later.

Practical tip sheets

Along with manuals, participants receive quick-reference tip sheets that summarize key strategies. These are perfect for last-minute preparation before an important presentation, meeting, or email.

Sustainable formats

Our materials are designed to be sustainable, available in digital, fillable formats that reduce paper waste. Hard copies are also available for those who prefer them.

Ongoing engagement

After the formal learning period, participants are invited to receive our regular blog posts. These ongoing touchpoints help keep communication top-of-mind.

Why Organizations Choose Our Communication Skills Training Courses

Clients tell us they choose us because:

• We listen first and design training around real needs.
• Our programs are flexible, with in-person, virtual, and hybrid options.
• We provide support before, during, and after the course.
• Our facilitators are experts at making learning relevant and engaging.
• We focus on lasting change, not just one-time events.

Final Thoughts

Effective communication is the foundation of professional success. By investing in communication skills training courses, you’re equipping your team with the skills they need to write clearly, present confidently, run effective meetings, and handle conversations with impact.

When you partner with us, you don’t just get a training session. You get a full learning journey—carefully designed to meet your organization’s unique needs and to create long-term results.

Jody Bruner is the president of Wavelength, which has been providing communication skills courses to business professionals for over 50 years.