Writing Skills to Market Training
About this public webinar
Virtual (60 minutes)
October 13, 2022
You love your work in L&D and you’re good at it. Now you want your clients to know the value you can add—and they’re only going to know if you tell them. That’s where marketing comes in.
Effective marketing is vital for your personal and professional success. In this session, learn techniques that help you advance yourself and your best ideas. When you market your solutions effectively, you gain opportunities to make a lasting difference in the lives of your clients and learners.
Who should attend
This course benefits anyone who writes marketing materials to promote learning and development.
You’ll learn to
- Hook your reader up front: two strategies for writing great openings you can use for everything from proposals to blogs
- Transform features into benefits: show your clients how learning objectives translate to real-world outcomes that deliver results
- Be persuasive and compelling: use conversational, reader-centred, concrete language that engages your readers and inspires them to act
What to expect
This webinar is fast-paced and interactive. Learn our best tips and have fun at the same time. You receive a tip sheet for reference and access to the recording of your session for 30 days.