by guest blogger Siobhan Brown, Program Director at TidalShift Inc.
According to renowned change guru, John Kotter (2012), 70% of change initiatives in organizations and businesses fail. One of the major obstacles that hinder the overall success of change management programs is ineffective communications. This is partially due to lack of communication. When you are leading a change, you live, breathe and may even dream about the change. You are so engrossed by the change that you may feel it is not necessary to keep repeating it. However, the reality is, you cannot “over communicate” the change. When people don’t know what’s happening, what’s expected, or even why the change is occurring in the first place, they will likely make up the reasons—and their stories are usually far worse than the truth.
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