Flipping the Scientific Method

by Brittany Moor

I studied science in university, and I had to write a lot. My university experience was filled with lab reports, research papers, formal and informal scientific presentations, proposals, essay questions… the list goes on. To achieve top marks, I was taught that my writing method should mimic the scientific method: present my conclusions and recommendations at the very end of my document. When I started working in the real world, I began to realize this method didn’t work as well as I thought, and I struggled to present myself as a credible professional. Read more

Plain Language for Better Written Communication

written communication skillsby Lesley Nevills

Have you ever had to read a message several times just to understand it? We’ve all been on the receiving end of emails like that, and our impulse is to hit delete. But what if that email includes information you need, or it comes from someone you can’t ignore?

Many writers fall into the trap of writing in a vague and bureaucratic style because they think it makes them sound more formal or professional, but it confuses and challenges the reader. So, if you don’t want your readers to hit delete, use a modern written communication style that engages your reader with a friendly, conversational tone. To be effective, let your human voice come through.

Who would you prefer to work with – Writer A or Writer B? Read more

Myself: Use With Caution

email writing

by Rachel Eidan

Do you overuse the pronoun myself? If so, you’re not alone. People often use it when a simple I or me would work.

The problem is that myself tends to complicate sentences, which may be why some people are attracted to it—it sounds sophisticated and fancy. Resist the urge! Incorrectly using fancy words can make you appear snobby and ignorant, and may have a negative impact on your image and career.

Let’s make sure you never confuse me, myself and I. Here’s the lowdown on how each pronoun is used: Read more

How to Create Your Own Email Protocol

email protocolby Rachel Eidan

Are your team’s email practices inconsistent, causing confusion and miscommunication? This is an issue we hear about often from our clients. Although we teach teams to write effective emails, improve etiquette, and communicate strategically, some groups still need help with fundamental conventions. If this sounds like your team, try creating your own company email protocol. Here’s a quick how-to: Read more

5 Tips for Giving Bad News Well

how to give bad newsby Leigh Geraghty

Whether you need to refuse a customer’s insurance claim or decline an employee’s request for vacation, delivering bad news is one of our toughest writing challenges. How do you deliver a clear message, without damaging your business relationship?

If you’re faced with delivering a bad news message, an indirect approach can help to ease your reader into the bad news.

Follow these 5 simple steps to write a difficult message using the indirect approach: Read more

5 Quick Ways to Influence Others

influenceby Lesley Nevills

Do you struggle to find the right words when you need to communicate persuasively or influence others within or outside your organization? If so, join the club. Lots of people find persuading others challenging, especially when the conversation is strategic and you anticipate pushback. Having the skills to gain buy-in for your ideas or approval for a solution you are recommending is critical to your success in business. These skills will also build your confidence and can help raise your profile in the workplace.

Here are some tips to help you win people over and get them to support your ideas. Read more

How to Create Perfect Documents Every Time

proofreading tips

by Jody Bruner

No matter how good you are at what you do, documents with grammar mistakes will erode your corporate and personal credibility.

Proofreading is challenging for a couple of reasons. First, the mind tends to substitute correct words, “seeing” what was intended or what should be there instead of what is actually there. This tendency accounts for errors such as “She’s form Britain.”

Second, most of us tend to read far too quickly to spot all errors on a line of text. When we read at a normal pace, we fixate on a line of text in three or four places. We can only really see about six characters with each fixation, and everything else is picked up with our peripheral vision, which gets less and less accurate the further it is from the center. Read more

5 Tips for Writing Compelling Headlines

writing for social mediaby Rachel Eidan

Headline writing know-how is more important than ever as social media dominates how we interact with news, information, and networking.

Posts and updates are limited in length on most platforms which has created a culture of headline-style writing. Although you can share entire blog posts, your audience will need to click “read more” to get the full story. Writers, whether professionals on LinkedIn or marketers on Facebook, need to know how to grab their audience’s highly sought-after attention.

Fingers scroll fast, so headlines must hook even faster. Here are five strategies to help you capture your reader before your post falls to the bottom of their feed.

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