by Leigh Geraghty
If you ever have to sell a product or service to internal or external prospects, you will find yourself at sales meetings or having to give presentations. I’ve learned that to be successful at selling, you need to “shut up and listen.” An effective sales meeting or presentation should be a dialogue or conversation, and in the spirit of dialogue, you should talk less than half of the time. You need to get your prospects talking, listen to what they have to say, and then respond in a way that shows you were listening. Read more →
