Four Tips for a Successful Sales Meeting

by Leigh Geraghty

If you ever have to sell a product or service to internal or external prospects, you will find yourself at sales meetings or having to give presentations. I’ve learned that to be successful at selling, you need to “shut up and listen.” An effective sales meeting or presentation should be a dialogue or conversation, and in the spirit of dialogue, you should talk less than half of the time. You need to get your prospects talking, listen to what they have to say, and then respond in a way that shows you were listening. Read more

Still Using Paper Evaluations?

by Jody Bruner

Like many learning & development shops, we used paper evaluations without question since the beginning. But this year, we reevaluated, made the switch to electronic evaluations, and are thrilled that we did. Here are some of the benefits we’re enjoying: Read more

How to Close Your Email Messages

by Jody Bruner

Back in the day of the letter, we were much more formal in our closings. Typically we signed off with Yours truly in formal situations, and Sincerely yours or even Cordially in less formal situations. In business today, while emails sometimes serve the same purpose as a letter, they are less formal and the traditional closes feel too dated and formal. Read more

Hello from Wavelength!

small logoOn January 1, 2016, IWCC Training in Communications and Bruner Business Communication amalgamated and adopted a new name: Wavelength Ltd. Our new company combines our strengths to provide our clients with a greater selection of workshops, more creative training solutions, and a larger team of specialists to support them. Read more