In nearly every case, the word ‘help’ can be substituted. Of the two words, help strikes a more emotional chord. Also, it is the warmer, more conversational choice.
While it has its important uses, this word is quite negative, because everything that comes before it is negated, as in “You’ve done a great job on this project, but….” Try using ‘and’ instead.
As in, “Please make an effort to clean the rear of the building.” The word ‘effort’ implies hard work, so it has a negative connotation. Try avoiding it altogether.
This is a weak word. Getting rid of it will give your writing a more confident tone.
This negative word functions like ‘but’ – see above. Try to omit it altogether.
This is quite a strong, negative word. In every case, ‘need to’ can be substituted without any loss in meaning. The word ‘need’ strikes a more positive emotional chord.
Another negative word. You can easily get rid of it by saying what something is instead of what it isn’t, as in “This model is not available” vs. “This model is unavailable.”
Like ‘unfortunately’ below, regret can be quite negative.
Because its presence means bad news will follow, unfortunately gives readers a sinking feeling. Show your regret by giving readers alternatives or stressing anything positive.
‘Use’ means exactly the same thing and is by far the simpler, more conversational choice.
Can you think of other words that should go on this list? Share in the comments!