Effective Business Writing
About this on-demand course
Strong business writing skills enhance productivity and good writers produce effective documents consistently and efficiently. Better letters and proposals mean stronger relationships with your customers and better internal communication leads to better decisions.
This 4-hour online business writing course shows you how to address the needs of your readers and teaches you a process for creating documents that are clear, concise and persuasive. The skills learned immediately improve the productivity of writers and their readers.
The cost to enroll is $440 per person. With your license, you can access all the content, interactive exercises, resources, and feedback for 3 months. The course is hosted in the cloud, so you can access it from your office, your home or from your tablet.Download One-Page Summary
Who should enroll
Anyone who writes letters, emails or short reports.
What you will learn
In this course, you will learn to:
- Profile your audience and clarify your purpose
- Save time by planning your message
- Draft quickly and easily
- Get right to the point
- Write information-rich headings
- Layout your documents so readers can quickly scan them
- Create flow from idea to idea so readers can easily follow your logic
- Be reader-centered
- Be positive
- Add energy to your writing by being concise
- Use a professional tone—not too formal, not too casual
- Prefer the active voice for greater clarity
What to expect
The course is a mix of interactive learning materials, individual activities and feedback from the instructor. You can progress at your own pace—ignore content you already know and review more challenging content as often as you like. Feedback is built into the online learning materials. You will also get detailed personal feedback from the facilitator when you complete and submit two writing exercises.
Would you prefer a customized course?
We can substitute a customized case study for the generic one. In addition, the course can be blended with classroom or virtual learning. We find it effective to combine the online course with a half-day small-group workshop.
Length of license
You can access all the content, interactive exercises, resources, and feedback for 3 months. You can also ask any content-related or technical question online or by email during that time. We’ll reply within one business day, guaranteed.