by Jody Bruner
Business readers are impatient and often scan when they read, so writers need strategies to make important information leap off the page. Read more →
by Brittany Moor
I studied science in university, and I had to write a lot. My university experience was filled with lab reports, research papers, formal and informal scientific presentations, proposals, essay questions… the list goes on. To achieve top marks, I was taught that my writing method should mimic the scientific method: present my conclusions and recommendations at the very end of my document. When I started working in the real world, I began to realize this method didn’t work as well as I thought, and I struggled to present myself as a credible professional. Read more →
by Lesley Nevills
Have you ever had to read a message several times just to understand it? We’ve all been on the receiving end of emails like that, and our impulse is to hit delete. But what if that email includes information you need, or it comes from someone you can’t ignore?
Many writers fall into the trap of writing in a vague and bureaucratic style because they think it makes them sound more formal or professional, but it confuses and challenges the reader. So, if you don’t want your readers to hit delete, use a modern written communication style that engages your reader with a friendly, conversational tone. To be effective, let your human voice come through.
Who would you prefer to work with – Writer A or Writer B? Read more →
by Jody Bruner
Wavelength is the result of merging two communication skills training companies, IWCC and BrunerBiz. In 2017, we blended our two flagship business writing courses (IWCC’s High Impact Business Writing and Bruner’s Effective Business Writing) to deliver a course that combines the best of each: Professional Business Writing. Creating this new workshop was a great learning experience, and everyone—our team and clients who have piloted the course—is happy with the results.
This is an instructional design story, in which we share how this redesign revealed what each workshop assumed about the learner, and about reconciling two different approaches to writing.
Different assumptions about our learners Read more →
Jody Bruner from Wavelength and David Donaldson from TidalShift, experts in project management, team up to discuss one of our most asked about topics: communicating to non-technical people.
Transcription: Read more →
by Rachel Eidan
Acquiring new skills, tools and processes happens in the classroom, but making sure that learning is retained depends on changing habits back on the job. And it’s tough to change. Learners are more likely to successfully improve their skills long term when they have a manager who provides the right kind of support. Here are some ways managers can help:
Ask for a one-minute essay describing the main points learned in the course as soon as possible following its completion. Learning retention is time-sensitive, so be sure you ask for this promptly. Writing helps consolidate key points and clarify the learning. Learners should post a printout of this somewhere for a few days and give it a quick re-read whenever they have a moment. Read more →
by Jody Bruner
No matter how good you are at what you do, documents with grammar mistakes will erode your corporate and personal credibility.
Proofreading is challenging for a couple of reasons. First, the mind tends to substitute correct words, “seeing” what was intended or what should be there instead of what is actually there. This tendency accounts for errors such as “She’s form Britain.”
Second, most of us tend to read far too quickly to spot all errors on a line of text. When we read at a normal pace, we fixate on a line of text in three or four places. We can only really see about six characters with each fixation, and everything else is picked up with our peripheral vision, which gets less and less accurate the further it is from the center. Read more →
This is a guest blog written by Kim McLaughlin from Lyra Communications. Lyra is a social media company, that provides strategy, execution and consulting services for both consumer and professional service firms to help them retain existing clients and acquire new ones.
Emojis, exclamation marks, acronyms and kittens – the world of social media has turned the traditional rules of business writing on their heads.
Back in the day, the rules of writing were clearly defined given a company’s industry, target market and the preferences of its executives. But today those rules are blurred and there is often little difference between the kind of copy we see from a bank and an online jewelry store for teens.
Read more →
by Leigh Geraghty
Email is arguably the biggest success story of the Internet, and it’s no wonder! Consider its many benefits: email is fast, easy to use, convenient and inexpensive. However, all this convenience can backfire on us if we end up spending too much time writing, reading and managing emails.
Here are some writing tips that will save time for both you and your readers: