by Jody Bruner
It’s easy to fall into the trap of talking about the features of what you’re pitching. But readers don’t care about features; they only care about benefits. Speaking the language of benefits means you show the reader explicitly how their life will be better with your solution. Read more →
by Jody Bruner
I recently received an email with this alarming subject line from my health club:
IMPORTANT MEMBER ANNOUNCEMENT
It jumped out from my inbox and I opened it immediately. I felt myself tighten as I read the first few words: Read more →
by Jody Bruner
Readers are bombarded with documents today. Most of those documents never get read, let alone acted on, because they ramble and are poorly organized. If you worry that your own writing isn’t getting results, here are seven techniques to help you get to the point and organize your content so readers can quickly find what they’re looking for. Use them and I promise your messages will be easy to understand and remember, difficult to ignore! Read more →
by Linda Dunlop
Hitting the glass ceiling, climbing the corporate ladder, addressing the elephant in the room. I never thought much about idioms until I started teaching Business English to international students. Read more →
by Linda Dunlop
Can introverts ace presentations? You bet we can! Case in point: Susan Cain, author of the runaway bestseller Quiet: The Power of Introverts in a World that Can’t Stop Talking. As a studious introvert, Cain spent seven years in her element, quietly working on her book. Then came the hard part—selling her ideas to audiences. Read more →
by Jody Bruner
Have you noticed that everyone is telling stories lately? Google “storytelling in business,” and you’ll find marketers telling brand stories, trainers using stories to drive their points home and structure learning events, leaders telling stories to inspire and motivate, and presenters telling stories to bring dry content to life and engage their audiences. Read more →
by Brittany Moor
I was recently talking to a new client about writing skills training for their team. Her organization had run similar training before, and she told me “it could have included more detail.” So of course, I asked her to tell me more! She said she was looking for a more targeted approach this time. So, I asked again: “Tell me more. What does a targeted approach look like to you?” Read more →
by Jody Bruner
We’re updating our annotated list of references in our writing skills manual and thought you may find some inspiration. Below you’ll find a collection of some of our favorite books that explore everything from ESL grammar to texting and email. Read more →
by Brittany Moor
In today’s digital world, more and more of our conversations are happening through a screen. Between emails, texts, instant messages and social media, we often struggle to convey tone and meaning with just our words. Read more →