Email Writing

Tips for Structuring Six Types of Emails

email writingby Jody Bruner

Even if you seem to spend all day reading and writing emails, you probably only write six distinct kinds of messages. Here are some tips for helping you be more effective when writing them. Read more

Dealing with Difficult Digital Conversations 

digital conversationsby Brittany Moor

In today’s digital world, more and more of our conversations are happening through a screen. Between emails, texts, instant messages and social media, we often struggle to convey tone and meaning with just our words. Read more

Help Me, Don’t Assist Me!

by Jody Bruner

In business, we’re often offering or asking for help. But in your communications, do you offer to assist instead? Read more

How to Make Important Information Stand Out

by Jody Bruner

Business readers are impatient and often scan when they read, so writers need strategies to make important information leap off the page. Read more

Flipping the Scientific Method

by Brittany Moor

I studied science in university, and I had to write a lot. My university experience was filled with lab reports, research papers, formal and informal scientific presentations, proposals, essay questions… the list goes on. To achieve top marks, I was taught that my writing method should mimic the scientific method: present my conclusions and recommendations at the very end of my document. When I started working in the real world, I began to realize this method didn’t work as well as I thought, and I struggled to present myself as a credible professional. Read more

Plain Language for Better Written Communication

written communication skillsby Lesley Nevills

Have you ever had to read a message several times just to understand it? We’ve all been on the receiving end of emails like that, and our impulse is to hit delete. But what if that email includes information you need, or it comes from someone you can’t ignore?

Many writers fall into the trap of writing in a vague and bureaucratic style because they think it makes them sound more formal or professional, but it confuses and challenges the reader. So, if you don’t want your readers to hit delete, use a modern written communication style that engages your reader with a friendly, conversational tone. To be effective, let your human voice come through.

Who would you prefer to work with – Writer A or Writer B? Read more

How to Create Your Own Email Protocol

email protocolby Rachel Eidan

Are your team’s email practices inconsistent, causing confusion and miscommunication? This is an issue we hear about often from our clients. Although we teach teams to write effective emails, improve etiquette, and communicate strategically, some groups still need help with fundamental conventions. If this sounds like your team, try creating your own company email protocol. Here’s a quick how-to: Read more

5 Tips for Giving Bad News Well

how to give bad newsby Leigh Geraghty

Whether you need to refuse a customer’s insurance claim or decline an employee’s request for vacation, delivering bad news is one of our toughest writing challenges. How do you deliver a clear message, without damaging your business relationship?

If you’re faced with delivering a bad news message, an indirect approach can help to ease your reader into the bad news.

Follow these 5 simple steps to write a difficult message using the indirect approach: Read more

How to Create Perfect Documents Every Time

proofreading tips

by Jody Bruner

No matter how good you are at what you do, documents with grammar mistakes will erode your corporate and personal credibility.

Proofreading is challenging for a couple of reasons. First, the mind tends to substitute correct words, “seeing” what was intended or what should be there instead of what is actually there. This tendency accounts for errors such as “She’s form Britain.”

Second, most of us tend to read far too quickly to spot all errors on a line of text. When we read at a normal pace, we fixate on a line of text in three or four places. We can only really see about six characters with each fixation, and everything else is picked up with our peripheral vision, which gets less and less accurate the further it is from the center. Read more

Email Writing Tips That Save Time

email writingby Leigh Geraghty

Email is arguably the biggest success story of the Internet, and it’s no wonder! Consider its many benefits: email is fast, easy to use, convenient and inexpensive. However, all this convenience can backfire on us if we end up spending too much time writing, reading and managing emails.

Here are some writing tips that will save time for both you and your readers:

Read more