Blog

Why Every Organization Needs a Data Visualization Plan

Our friends over at Litcom are doing some interesting work, helping their clients get the most out of their data. If you feel your organization could take advantage of a tool that helps you present decision makers with simple visualizations showing the relationships among data from different systems, please share this blog with your colleagues in Marketing or Information Technology (IT).

by guest blogger Steve Litwin from Litcom

It’s no secret that data is one of today’s most valuable business assets, and organizations collect a seemingly infinite amount of it. The challenge, however, is that much of that information remains isolated in individual systems: your sales and marketing data resides in your CRM (customer relationship management system), your ERP (enterprise resource planning system) tracks your supply chain and inventory, your financial system tracks the flow of money and creates statements. With this kind of partitioning, it’s tough to put data to work and find meaningful trends across systems to help management make the best decisions. Thankfully, we have a customer data platform that may be able to give us the analytics we need for our business.

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Positive Tone: It’s How You Say It

positive tone

by Leigh Geraghty

When asked about their business writing challenges, many of our workshop participants say they have trouble with the tone of their message. Tone is how you describe the emotional quality of writing. It reflects the writer’s attitude towards the reader, and affects how the reader will respond. Writers tend to put a lot of effort into sounding competent and professional, but aren’t always sure how to create a positive tone.

Three choices for tone

When it comes to tone, you have three choices: positive, negative or neutral.

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Crafting a Helpful Out of Office Message

email auto-responder

by Jody Bruner

Holiday season is about to begin, and we will all soon be enjoying some vacation time. But with the exception of statutory holidays, business carries on, and your business associates need to know if and when you’re available. In our Email Essentials workshop, we teach you how to use your out of office notification effectively to communicate your absence any time you’re away. Read more

5 Things to Know About Your Non-Technical Audience

presentation to non-technical audience

by Jody Bruner

Technical writers often find themselves needing to make important recommendations to clients or business readers who have little or no technical knowledge. Being able to get through to a non-technical audience is crucial because you need them to quickly make the right decisions for the right reasons. Missing the mark can derail important projects, hinder progress and erode your credibility.

The secret to communicating with your non-technical audience is having a deep understanding of their needs and prior knowledge, and using this knowledge to plan your message strategically. Knowing your audience helps you satisfy their needs without compromising the integrity of your message.

The following questions come from our Writing Technical Reports workshop’s Situational Analysis. It’s a tool for analyzing your purpose, audience and context as you create your message.

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10 Tips for New Grads: How to Succeed at Your First Job

communicating first job

by Jody Bruner

Last post we discussed how high impact writing can help land your dream job. Here, we are going to focus in on newly graduated millennials. While an astonishing 87% of new graduates see themselves as prepared to enter the workforce with the skills they gained from their education, hiring managers don’t agree. Read more

High Impact Writing and Your Job Search

high impact writing job search

by Alan De Back

Over many years as a career coach, I’ve discovered that the most qualified person does not always land the job. Even with sites like LeoList that can help you in the job search, the qualifications matter. You may have great credentials, but your lack of high impact writing skills could eliminate you from consideration.

How you present yourself in writing is critical to making the first cut. Whether writing a bio or editing your LinkedIn profile, a high impact writing style sends a message of energy, enthusiasm, and professionalism. However, despite the tips below that are awaiting you, I know that some people really do struggle with writing, and producing a well-written bio can seem like an impossible task. Those of you who can’t imagine a successful bio being produced by yourself, why not get someone else to write a great bio? Jill can write a bio for you when the challenge seems too much for yourself, with flawless writing that’ll capture the employer’s eye. For those of you who can face the writing part, but don’t know what aspects you need to put in your bio, read on.

What are the most important elements of a high impact writing style?

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When Concise PowerPoint Slides Aren’t Enough

by Nancy Lefneskipowerpoint slides tips

In our presentation skills workshops, we ask participants what they find most frustrating about other people’s presentations. They invariably say, “PowerPoint slides that have way too much information on them.” Yet when we suggest that presenters design concise slides using the 6 x 6 rule (keeping slides to a maximum of six points and six words per point), we sometimes hear that won’t work for them because: Read more

How to Stay Limber While You Write

Business woman do stretch with laptop in front isolated over white background.by Lesley Nevills

If you find your muscles are tight and sore when you spend hours sitting and writing, try these tips for staying limber and releasing unwanted tension. You’ll be more creative and have an easier time writing when you can relax. Read more

Four Tips for a Successful Sales Meeting

by Leigh Geraghty

If you ever have to sell a product or service to internal or external prospects, you will find yourself at sales meetings or having to give presentations. I’ve learned that to be successful at selling, you need to “shut up and listen.” An effective sales meeting or presentation should be a dialogue or conversation, and in the spirit of dialogue, you should talk less than half of the time. You need to get your prospects talking, listen to what they have to say, and then respond in a way that shows you were listening. Read more

Still Using Paper Evaluations?

by Jody Bruner

Like many learning & development shops, we used paper evaluations without question since the beginning. But this year, we reevaluated, made the switch to electronic evaluations, and are thrilled that we did. Here are some of the benefits we’re enjoying: Read more